FASHION MARKETING
COURSE OVERVIEW
Fashion Marketing is a dynamic course designed to equip learners with the knowledge and skills needed to promote, distribute, and sell fashion products effectively in the ever-evolving global marketplace. The course explores the intersection of fashion, business, and consumer behavior, focusing on how marketing strategies can be used to build successful fashion brands and drive sales.
UNIT STRUCTURE
This course is divided into 5 digitized modules; each module takes 2 hours to complete. The modules have interactive activities and assignments for the learners to undertake. This is a self-paced course that requires you to find an appropriate place and time to interact with the content.
Requirements
To successfully complete the unit, you are expected to have access to:
- A laptop (Operating System - Windows 10 and Ms. Office 2013 and above)
- Tablet/ smartphone/ iPhone
- Internet connectivity
ASSESMENT

Who are your Course Trainers?
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JANUARY 2025 UNIT TRAINERS |
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S.NO |
NAME |
CLASS |
CONTACT |
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1. |
Japher muoki |
DFD25J |
0797506788 |
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Everlyne Makanda |
DDD25M |
0721140282 |
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TECHNICAL SUPPORT |
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ODeL |
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Charles Asiko |
ICT |
0715191120 |
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TECHNICAL SUPPORT
In case of any technical issue or clarification you might need in the process of your learning journey, kindly contact technical@akhonya.ac.ke
SEPTERMBER 2025 CLOTHING CONSTRUCTION THEORY COURSE OUTLINE
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WEEK |
ACTIVITY |
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5TH to 9TH Sep 2025 |
Orientation |
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12TH TO 16TH Sep |
- Introduction to fashion marketing - Definition of terms |
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19TH TO 23RD Sep |
- Fashion cycle - Theories of adoption |
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26TH TO 30TH Sep |
- Factors affecting fashion cycle - Factors influencing popular fashion |
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7TH TO 11TH Nov |
- Nature of fashion industry - Fashion retailing, marketing, and merchandising |
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14TH TO 18TH Nov |
- Structure of the fashion industry - Product/ service and marketing - Marketing mix |
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END OF MODULE EXAM |
- Teacher: KORIA BRENDA